The Daily Beast

This Sunglass Company Is at War With Far-Right Extremists

Photo Illustration by The Daily Beast / Photo Getty

With an out-there look that wouldn’t look out of place in a 1980s wrestling ring, Pit Viper sunglasses have become a go-to choice for anyone looking to bring some attitude to the pregame. But Pit Viper has a problem: their reflective glasses are also a hit with far-right extremists.

On the latest episode of The Daily Beast’s Fever Dreams podcast, hosts Asawin Suebsaeng and Will Sommer discuss Pit Viper’s attempts—so far unsuccessful—to distance themselves from white nationalists.

Pit Viper’s problems started on Jan. 6, when far-right livestreamer and Charlottesville white supremacist rally attendee Anthime Gionet, who goes by the name “Baked Alaska,” wore Pit Viper sunglasses during the U.S. Capitol riot.

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