In a recent ad bankrolled by the National Rifle Association, two masked men chase a woman through a parking lot to her gray sedan. She locks the doors and scrambles to grab her gun from the car’s console. A voiceover kicks in: “Joe Biden would take her rights away.” The gun dissolves into thin air, just as the driver’s side window shatters.
The ominous 30-second spot, called “Carjack,” aired more than 10,000 times in swing districts across Michigan, Pennsylvania, Arizona, North Carolina, and Wisconsin during a two-week period in late August and early September. The NRA paid more than $4.1 million for the ad to run during shows like Jimmy Kimmel Live! and The View.
During that time, re-election ads for President Donald Trump that had been playing as early as May effectively stopped. In some cases, the president’s ads—which became less frequent on all national airwaves during this period—started up again days after the NRA’s ad buy ended.
Got a tip? Send it to The Daily Beast here