Donald Trump Jr. has a new book coming out next month, and he’ll have a powerful ally helping him sell it: the Republican National Committee.
The RNC is buying copies of the first son’s forthcoming “Liberal Privilege,” which it will offer to donors who contribute at least $75. The committee orchestrated a similar fundraising campaign last year around Trump’s previous book, “Triggered” — a move that led to accusations that the RNC was boosting sales to land him in the coveted top slot of The New York Times bestseller list.
Republican officials insist the goal is simply to use the book as a fundraising tool. The committee spent over $100,000 on copies of “Triggered,” which resulted in donations totaling around $1 million, and allies of the younger Trump argued that the book would have risen to the top of the bestseller list regardless, given his loyal conservative following.
The RNC, which is planning to purchase “Liberal Privilege” on a rolling basis to keep up with donor demand, is receiving copies at below-retail price, cutting into any profit margin Trump may receive. Party officials also note the president’s son is self-publishing, meaning that he didn’t get an advance for the book and will be responsible for any costs associated with it.
“While I was offered a generous book deal by my previous publishers, I turned it down and decided to self-publish,” Trump said in a statement. “The RNC was able to raise almost a million dollars from their fundraising campaign with my first book, ‘Triggered.’ I look forward to helping them fundraise once again for the benefit of the Republican Party.”
“Liberal Privilege” is slated for release in late August to coincide with the Republican National Convention. But the committee is being offered the book before it hits stores, to entice contributors.
It isn’t the first time a party committee has used a book for fundraising purposes. In 2017, the National Republican Senatorial Committee raised money off a book written by former House Speaker Newt Gingrich. The National Republican Congressional Committee, meanwhile, ran a fundraising effort centered around a book by Rep. Dan Crenshaw of Texas.
Trump’s preelection book is expected to go after Joe Biden and his family, resuscitating accusations that Hunter Biden financially capitalized on his father’s vice presidency.
“Don Jr.’s first book was a fundraising powerhouse for the party, and we have no doubt this book will be the same,” said Mandi Merritt, an RNC spokeswoman. “His books are highly popular with donors across the country, and the money raised will help us deliver victories in November.”