The Daily Beast

Kamala Harris Built a 'Digital Army' – Now She Gets to Use It

Illustration by Lyne Lucien/Getty

Three days after winning Sen. Kamala Harris’ endorsement for the Democratic presidential nomination, former vice president and future nominee Joe Biden had one request to make of his onetime rival: the support of her famous #KHive.

“All you need to do is ask!” Harris responded cheerily.

That moment, released in a campaign video posted in early March that smash-cuts to a series of clips of drumlines, marches, and supporters dressed in Harris’ signature campaign color palette, presaged the importance of Harris’ most vocal and demonstrative fans—the name is lifted from performing artist Beyoncé’s #BeyHive—in the months to come.

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