The Daily Beast

Cory Booker Hasn’t Taken Off Yet, but His Campaign Doesn’t Mind

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NEWARK, New Jersey—His position in the polls is solidly middle of the pack. His fundraising is fine but not impressive. He hasn’t had a singular breakout viral moment despite his early use of and comfort with social media.

But Sen. Cory Booker’s (D-NJ) campaign and allies don’t view his first 72 days as a candidate for president of the United States as a disappointment. They’ve been happy to quietly toil and work on the less flashy parts of building a lasting campaign, even if its beneficiary is a man known for seeking and being in the spotlight.

They are betting that it’s too early for much of this to matter and that Booker’s workmanlike, focused approach in intimate town halls, his early state campaign infrastructure, and a retooled national tour will provide some momentum and will keep him competitive for a very long primary.

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