On June 16, 2015, Donald Trump announced his bid for the presidency of the United States with what back then constituted a shocking statement. “When Mexico sends its people, they’re not sending their best,” he said. “They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.” The outrage poured in quickly. Leaders in the Republican field vehemently denounced their fellow candidate and major corporations—including NBC, which broadcast his reality TV series Celebrity Apprentice—cut ties with Trump.